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KARE 11 Behind the Business feature

entrepreneur minnesota Roseville small business woman owned

KARE 11 Behind the Business feature

The Swedish sponge cloth starts out firm; when it gets wet, it transforms into a reusable cloth for cleaning. The cloth is made up of 70% cellulose and 30% cotton and can absorb up to 20 times its weight in liquid. According to Scholz, one cloth is comparable to more than 1,500 paper towels. 

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