About

Minnesota Mom’s Clever Eco-Products are the Latest Craze on the Clean Scene

After decades of designing witty T-shirts, totes, and other products—plus art directing hundreds of direct mail catalogs—Carla Scholz found herself searching for an outlet for her creativity that was fun, practical, useful, and sustainable.

In 2017 Scholz decided it was time to create something that appealed to her growing interest in all things green.

That something is Soak It Up, reusable Swedish sponge cloths that do the work of 1,500 paper towels. They're practical with a punch: brightly colored, graphically pleasing, even laugh-inducing. 

“Dishcloths don’t sound like a very special gift, but I love them because they are useful,” says Deb Brown, gift guru at touchyourclientsheart.com. “People will interact with it on a daily basis and remember who gave it to them.”

Designs include midwestern motifs, from a Swiss cheese map of Wisconsin (“It’s Easy Being Cheesy”) to Minnesota Inventions (Water skiing? Who knew?). A best-seller "Welcome to the cools side of the lake" is popular in the summer months. Yet others can be given to anyone for any occasion like “You Clean Up Nice.” 

Americans use more than 13 billion pounds of paper towels a year, according to the website paperlessproject.com. If every person in the United States used one less roll a year, 544,000 trees could be saved.

Stats like that drove Scholz to question her own paper towel use—and create this eco-friendly alternative. “Next time you're reaching for a paper towel, stop and ask yourself if you really need to,” she says.

Naturally, Scholz’s 93-year-old mother Ruth is a big fan. “Soak It Up Cloths are so practical and fun to give as gifts,” she says. “My friends don’t know what they are at first, but once they use them they can’t stop raving.”

Soak iT Up Clards patent granted! 

Clards are greetings that clean up, literally. The extraordinary greeting utilizes European sponge cloth to create, fun, practical, eco friendly greetings.

"Clards are the reason I started Soak iT Up. Soak iT Up Cloths allowed me to establish vendor relationships, learn the production process, and manufacturing to help determine the most effective production and design for Clards. Bonus, it allowed time for a patent to be granted" said Scholz. CLARDS.com

 

WHY SOAK IT UP?

Soak it Up Cloths and Clards turn practical, environmentally friendly, Swedish sponge cloths into clever, fun, gifts, greetings, and souvenirs.

Our mission is to make it easy for everyone to consume less.
Soak iT Up products feel good to give, are great to get, and add cheer to your chores!

Soak It Up products are designed in the United States and manufactured in Sweden and the U.S. They are environmentally friendlier than similar cloths because we use minimal colors for printing to cut down on manufacturing materials and ink.

Soak it Up Cloths and Clards have hundreds of uses. Because they air dry fast, so there’s less chance for bacteria and smells to develop like thick sponges. They can be washed over 200 times in the dishwasher or washing machine and can be sanitized in the microwave or in boiling water, not to mention, they are bleach safe. When cloths are worn, chop them up and put in your plants to help keep soil moist.

Our eco-friendly, recycled paper, fun to get shipping packages utilize the mailing label to seal. 

Our packages are sent in a custom, cute, eco-friendly self mailer. No plastic, no extra tape or glue. We seal it with the mailing label.

GIVING

Soak it Up is proud to be a MPR sustaining member.
A percentage of sales help support the Arbor Day Foundation, A Time for Trees.org, givewell.org and others.

Watch Behind The Business on KARE11

 

Thank you for supporting this small business!