Minnesota Mom’s Clever Eco-Product Is the Latest Craze on the Clean Scene

Recently featured on The View's View Your Deal.

In 2017 Carla Scholz decided it was time to create something that appealed to her growing interest in all things green.


After decades of designing witty T-shirts, totes, and other products—plus art directing hundreds of direct mail catalogs—Scholz found herself searching for an outlet for her creativity that was fun, practical, useful, and sustainable.

That something is Soak It Up, reusable Swedish sponge cloths that do the work of 1,500 paper towels. They're practical with a punch: brightly colored, graphically pleasing, even laugh-inducing. 

“Dishcloths don’t sound like a very special gift, but I love them because they are useful,” says Deb Brown, gift guru at touchyourclientsheart.com. “People will interact with it on a daily basis and remember who gave it to them.”

Designs include midwestern motifs, from a Swiss cheese map of Wisconsin (“It’s Easy Being Cheesy”) to Minnesota Inventions (Water skiing? Who knew?). A best-seller "Welcome to the cools side of the lake" is popular in the summer months. Yet another could be given to anyone for any occasion: “You Clean Up Nice.” 

Americans use more than 13 billion pounds of paper towels a year, according to the website paperlessproject.com. If every person in the United States used one less roll a year, 544,000 trees could be saved.

Stats like that drove Scholz to question her own paper towel use—and create this eco-friendly alternative. “Next time you're reaching for a paper towel, stop and ask yourself if you really need to,” she says.

Naturally, Scholz’s 93-year-old mother Ruth is a big fan. “Soak It Up Cloths are so practical and fun to give as gifts,” she says. “My friends don’t know what they are at first, but once they use them they can’t stop raving.”

Soak iT Up Clards patent granted! 

Clards are greetings that clean up, literallyThe extraordinary greeting utilizes the sponge cloth to create, fun, practical, eco friendly greetings.

"Clards are the reason I started Soak iT Up. Soak iT Up Cloths allowed me to establish vendor relationships, learn the production process, and manufacturing to help determine the most effective production and design for Clards. Bonus, it allowed time for a patent to be granted" said Scholz. CLARDS.com


Soak it Up Cloths and Clards turn practical, environmentally friendly, Swedish sponge cloths into clever, fun, gifts, greetings, and souvenirs.

Our mission is to make it easy for everyone to consume less. Feel good to give, are great to get, and add a little cheer to your chores!

Soak It Up products are designed in the United States and manufactured in Sweden and the U.S. They are environmentally friendlier than similar cloths because we use minimal colors for printing to cut down on manufacturing materials and ink.

Soak it Up Cloths and Clards have hundreds of uses. Because they air dry fast, so there’s less chance for bacteria and smells to develop like thick sponges. They can be washed over 200 times in the dishwasher or washing machine and can be sanitized in the microwave or in boiling water, not to mention, they are bleach safe. When cloths are worn, chop them up and put in your plants to help keep soil moist.

•Durable, soft 70% cellulose/30% cotton cloth absorbs 20 times its weight in liquid

• 100% natural & compostable

• Water-based enviro-happy ink

• Works well on dishes, countertops, paws, faces, stainless, mirrors, and more 

Unique designs are environmentally friendlier than similar cloths because most use one color printing to cut down on manufacturing materials and ink.

Why you should love them too:

• 1 Cloth = 15 rolls of paper towels.

• “Magic” cloth absorbs 20X its weight in liquid.

• 100% natural & compostable. 

• Easy clean in dishwasher.

• Sanitize in the microwave.

• Water-based enviro-happy ink. 

• Durable, soft 70% cellulose & 30% cotton. 

• Perfect for quick cleanups in the kitchen, bath, or nursery.  Durable enough for the car, boat, camper, or spills at the grill.

• Works well on dishes, countertops, pet paws, faces, stainless, mirrors, and more. 

• Perfect hostess, birthday, or new home gift. 

• When worn, chop up and put in your plants to help keep soil moist longer. 

• Mom-designed in the US. Made in Sweden.

•Shipped in custom, eco-friendly (no plastic) package.

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 Our packages are sent in a custom, cute, eco-friendly self mailer. No plastic, no extra tape or glue. We seal it with the mailing label.



Thank you for supporting this small business!